A manifesto · For growers, brokers, garden managers

This is who we are, why we're doing this, and what we'll put in writing.

Hill Station Co. is a two-person, first-generation Indian American tea project, starting small on purpose. We're not a big buyer. We may only take a lot or two in the first year. But we'd like to be honest about what we're trying to build in the Indian hills, and the kind of partner we're trying to be.

Who we are

A small, honest tea project.

Hill Station Co. is a US-based specialty tea project launching its opening catalog in 2026. We sell only what we can stand behind: single-origin white, green, and oolong teas from Kangra and Darjeeling. No chai. No CTC. No blends. No flavored teas.

We're a two-person operation at the start. The audience is the South Asian diaspora first, travelers and serious tea drinkers second. People who'd like a relationship with Indian tea beyond the industrial black export. The catalog is small on purpose, and so are we.

We'd rather start honest than pretend we have a supply chain we haven't built yet. In year one we're a curator, buying small lots from a handful of gardens. We become a direct partner only where both sides earn it.

The consumer side of the business lives at hillstation.co: story, teas, and the open-books breakdown on each tin.

Why we're doing this

A fairer value chain. A lost industry, slowly rebuilt. Indian tea, told in its own name.

The tea business has spent a century treating Indian gardens as commodity origin. We think that's been a loss: for drinkers, for growers, and for the places the leaf actually comes from. The point of Hill Station Co. is not to be another import brand. It's to help nudge, however slightly, how Indian tea travels out into the world.

A fairer share of the dollar

Most of what a tin of specialty tea sells for never reaches the garden. We'd like to widen that share in a small, visible way: above-market prices agreed up-front, prompt payment in writing, and every cost published publicly so there's nowhere for margin to hide.

An industry being rebuilt

Kangra's tea economy was levelled by the 1905 earthquake and still hasn't fully recovered. Darjeeling has its own pressures: labor, climate, succession. We'd like to be a small, steady customer for the people doing the patient work of rebuilding it from the hillside up.

Indian tea, told in its name

The diaspora mostly knows Indian tea through chai and commodity black. There's a deeper tradition: whites and greens that have been on the world's short lists since the 1880s. We'd like to carry those outward, named for the garden and the grower, not anonymized into another brand's story.

We don't pretend one small shop fixes any of this. But we believe a grower who works with us should be at least modestly better off for it, and that our customers should know, by name, where their money went.

What we'd taste

The kind of lot we'd be a fit for.

We're launching with three teas. In year one we may only buy a small handful of lots (possibly only one) while we learn what our customers want. So this is less a shopping list than a description of what we're biased toward.

Regions
Kangra Valley (Himachal Pradesh) and Darjeeling hills (West Bengal). We're staying narrow on purpose.
Styles
Single-origin whites, greens, oolongs. Hand-plucked. First flush preferred for whites and greens; first or second flush for oolongs.
Lot sizes
Small. Likely 10–30 kg per lot in year one. We'd rather start modestly than overcommit to an unvalidated idea.
Processing
Hand-plucked bud and two leaves or finer. Small-batch withering and drying. Low-intervention. We're not chasing a cert; we're chasing the leaf.
Attribution
Garden name, elevation, flush, pluck date, and cultivar where known. On the tin when we've earned the direct relationship.
Willing to say no
We'll pass on more than we buy, and we'll be honest about why. Our small scale is our constraint, not a verdict on the tea.

What we'll commit to

Five things we'll put in writing.

"Direct trade" means different things to different importers. Whether we buy one lot from you or ten, here's what we'll hold ourselves to, in plain terms.

A real price floor
We pay 30–40% above reference market prices for the lot, agreed up-front on the tasting sample. Price is not renegotiated after shipment. Fair beats cheap, every time.
Prompt, honest payment
We pay on the short, clear terms we agree in writing. Most likely net-10 from invoice. No consignment, no 90-day wait, no "we'll pay when it sells." Once we've bought a lot, moving it is our problem, not yours.
Transparent resale
Every tin we sell publishes its own cost breakdown: what we paid you, what it cost to move, and what we kept. Your number is the honest number.
Your name on the label
Garden name, grower name, elevation, and flush on the tin. Not ours. When we've built the direct relationship, the label credits you.
Honest feedback, both ways
We'll tell you what the tea did in market and what our customers said, good or bad. That information should flow back to the garden, not just the order.

How we'd grow, if it works

Curator first. Partner only if both sides earn it.

We don't want to promise more than a first-year business can deliver. Here's the shape we'd hope to grow into. No guarantees, on either side.

Year one · Curator

A lot or two, fairly priced, carefully sold.

We taste, we buy a small lot at a fair price through introductions or brokers, we see how it sells to our audience. Attribution is specific but not yet "direct." We don't claim a supply chain we haven't built.

If it works · Partner

We come back. The tin starts carrying your name.

If the lot worked for both sides, we'd like to come back next flush. Over time, the tin starts carrying your name, and we plan seasons together instead of lot-by-lot. We'd rather earn that kind of relationship than claim it.

Who's behind it

A two-person shop: me and my cousin, for now.

Hrishikesh Kulkarni
Founder
Hrishikesh Kulkarni
First-generation Indian American · Hill Station Co.

Growing up in the US, India gets framed to Americans as a couple of things: samosas, traffic violations, and chai. But there's so much more to this country, and that's the story we want to tell. Hill Station Co. is a small tea project from the diaspora, for the diaspora, that treats the gardens in Kangra and Darjeeling as origins worth naming. We're not career tea merchants. We're two cousins learning as we go, starting small on purpose, and trying to be honest about what we don't yet know.

The short version

This is who we are. The rest we'd like to earn.

We're small. We may only buy a little tea in our first year (possibly only one lot) and we don't want to pretend we're bigger than we are. We're not posting this page to generate inbound inquiries. We're posting it so that anyone we do reach out to already knows how we think, what we'd commit to, and why we're doing this in the first place.

If a conversation makes sense, we'll be the ones getting in touch. But if you've read this far and want to send a note, we'd be grateful for it.

sourcing@hillstation.co

If English isn't the easiest working language, please write in the language you prefer. We'll translate from our side.